Data needs more than a home…
What data really needs is a means of expressing itself. Once data has been collected, it’s true value is derived from its application and presentation. Companies like Facebook and Google collect enormous amounts of data and use it to create extraordinarily targeted advertisements. Even services like fantasy sports applications manage to aggregate data from live games and users alike to present a powerful gameplay experience. The need to make use of the zettabytes of digital data that has been collected has spawned a new term and practice in computing called Big Data.
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.
Collecting & Managing
In order to present the most valuable insights, it is of the utmost importance to establish not only what information you would want or need, but also how you intend to collect and store it. As with most applications, it is safe to assume that any product will be expected to grow and change based on the needs of the user. It’s important that the architecture of your database and interactive layers be structured in anticipation of this growth.
Arcus’ engineering staff has designed and built countless databases in a variety of schemas ranging from SQL-based solutions like MySQL and PostgeSQL to NoSQL ones like MongoDB and CouchDB. We’ll not only advise and implement the best and most scalable database for your needs, but we’ll also build out the security and infrastructure your application needs to protect it’s most valuable assets.
Expressing & Visualizing
After all the proper data has been collected, it needs a way of expressing it’s value to users in a relevant and consumable format. Sometimes the best way is with charts and graphics that highlight higher-level trends and patterns. In other cases it is more valuable to produce more concrete information and metrics for further analyzation.
Our team has ample experience creating customized analytics and data-visualization solutions. Services like HighCharts and D3.js have made rendering high-quality, unique, and useful visuals a breeze, and the Arcus engineers are capable of maximizing their potential as well as creating brand new platforms as needed.